About us
We are building Europe's largest SaaS and AI pricing dataset, designed to work for you.
We are on a mission to stop companies overpaying for software and AI tools. We give your team the AI and the pricing intelligence to find better solutions and negotiate better prices.
Behind the thinking
The sales process is broken.
Before founding BackingNordics, Oskar Tang was a top corporate sales rep, becoming the youngest rep in his company's top sales team. From the inside, he saw exactly how the system worked. The information gap in tech sales consistently penalised buyers. Vendors walked into meetings armed with hidden pricing models, strict discount matrices and targeted playbooks. Buyers walked in with nothing.
“Buyers were essentially flying blind. Without clear pricing transparency, they entered high stakes negotiations with zero leverage, often overpaying for the wrong tools while genuinely believing they got a great price.”
The turning point came when Oskar switched sides to lead procurement for Sthlmactive, a network of Swedish founders. Experiencing the imbalance from the buyer's side made one thing clear: businesses needed an independent source of truth.
BackingNordics was built to be that source. We take the playbooks sellers have used for years and put them directly in the buyer's hands. To level the playing field at scale, we built Darwin. Being trained on millions in real spend data, Darwin is an AI intelligence layer built to make sure every company gets the right product at a fair price.
We are not just negotiating better prices. We are changing how companies buy.
Work with us
If you want to help change how companies buy, email oskar@backingnordics.com and tell us what you would like to work on.
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